“Unleashing the Power of Respect: The I-M Approach” by Dr. Joseph Shrand was displayed at the Los Angeles Times Festival of Books at the University of Southern California

Every year, the Los Angeles Times Festival of Books becomes livelier and brighter due to the growing number of attendees. From book lovers, casual readers, and literary collectors to authors and publishers, people gathered to celebrate literacy.

The largest book festival in the US opened its doors last April for a glamorous two-day weekend celebration with the bookworms. Held at the University of Southern California, many book enthusiasts, book lovers, and book collectors, as well as writers, established authors, and many more, attended the free event.

A lot of bookfair-goers went by the Citi of Books booth to check for their next read and potential favorite book. One of the books that were chosen is “Unleashing the Power of Respect: The I-M Approach” by Dr. Joseph Shrand. It was displayed on April 20th and 21st at the Los Angeles Times Festival of Books at the University of Southern California.

Human behavior can be perplexing, whether observed in loved ones, strangers, or even ourselves. Actions may appear counterintuitive, destructive, or shocking. However, each of us holds insights into others when we approach without judgment and wonder instead of worrying.

In his book, “Unleashing the Power of Respect: The I-M Approach,” Dr. Joseph Shrand shares patient stories, emphasizing that no one is fundamentally broken. We all strive to do our best, with the potential for change in every moment. Our current maximum potential—our I-M—defines our inner critic, but we have the power to transform it. Dr. Shrand equips us with the tools to make that change a reality.

The book organizes life’s chaos into four domains, helping us understand who we are and why we behave as we do. Respect leads to value, which in turn fosters trust. Remember, you control no one but influence everyone—choose the positive influence you want to be. Ultimately, we all seek to be valued by others, and this book serves as a roadmap to unleash the power of respect.

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