The world’s largest book fair, Frankfurter Buchmesse, once again opened its doors from October 15–19, 2025, in Frankfurt, Germany—welcoming dreamers, storytellers, and innovators from around the globe. Known as the beating heart of the publishing world, this grand event gathers more than 7,500 exhibitors from over 100 countries, along with an expected 280,000 attendees and 10,000 media professionals. It’s not just a fair—it’s a global celebration of literature, culture, and creativity.
This year’s fair promises to be extraordinary, with over 4,000 seminars and roundtable discussions spotlighting the future of books and storytelling. From bold new voices to legendary authors, the Frankfurt Book Fair 2025 continues to serve as the ultimate hub for discovering fresh perspectives and timeless tales.
This year’s Guest of Honour—Philippines—adds even more vibrance to the event, presenting its rich literary tradition and cultural heritage. With an array of thought-provoking works and captivating stories, the 2025 Frankfurter Buchmesse promises to be a celebration of imagination without borders.
https://www.messemasters.com/shows/frankfurt-book-fair/
As the fair celebrates another successful year of bringing together the brightest minds in publishing, Citi of Books proudly joins the festivities at the 77th Frankfurter Buchmesse, showcasing inspiring titles from its talented authors. Among the featured works in the Book Gallery is “The Ultimate App: It’s Free, Comes Pre-Loaded, and It Runs Your Life” by Tony Seton —a book that invites us to step back, look deeper, and take ownership of our inner programming.
Tony Seton is a multifaceted professional: a journalist, writer, publisher, public speaker, business/political consultant, and communications specialist. His journalistic résumé includes covering Watergate, U.S. elections, and producing interviews for Barbara Walters. He has reportedly conducted over 2,600 interviews, authored more than 2,300 essays, and through his publishing imprint, edited and published over 70 titles for himself and clients. Beyond writing, he is a private pilot and photographer. His diverse career gives this work a distinctive voice—both reflective and seasoned by real-world insight.
“The Ultimate App: It’s Free, Comes Pre-Loaded, and It Runs Your Life” is a provocative self-help/spiritual-growth work. The book tackles the idea that an unseen “app”—pre-installed in our consciousness—runs our daily lives unless we awaken to it. The title invites readers to consider that while we focus on phone apps, the bigger “app” may be our mind, habits, and programming—running automatically unless we take control.
Seton begins by posing a fundamental question: How does the human mind work? He suggests that many people assume the mind is just the brain or a part of the body—but his reflections show otherwise. Drawing on his own journalistic exploration and personal research, he claims to have discovered that one can ask one’s mind questions and receive answers, and further that one can change their thinking patterns and behavior to unlock a “happier and healthier life through higher consciousness.” In other words, the “ultimate app” is already inside us, governing how we live—unless we awaken to it and rewrite its programming.
Throughout the book, Seton explores themes of self-awareness, autopilot behaviour, habitual thinking, and the possibility of conscious transformation. He uses anecdotal journalism style, personal examples, and reflective prompts to invite readers to examine how their lives might be driven by defaults—not deliberate choices. The final aim: to help readers become users of their own “app,” not just passive runs.
This book stands out because it takes a mundane metaphor—apps on a phone—and uses it to entrust a deeper insight: our lives are often governed by unseen software in our mind. The framing is fresh, accessible, and timely, because nearly everyone uses apps—and because many wonder if they truly use their life or are used by it. Seton’s background in journalism enriches the work, lending clarity and probing depth rather than mere platitudes. For readers interested in self-improvement, spiritual growth, or mind-management, this is a compelling roadmap: not just to change behaviours, but to reprogram the operating system of the self.
Seton challenges us to go beyond installing external apps and instead to unlock the greatest app of all—the one within. If you’re curious about why you respond the way you do, why you repeat patterns, or how you might live more intentionally, this book could offer a meaningful shift. Consider it not just a read, but a reset of your internal software.
Purchase book through this link: https://a.co/d/fa3bUs5