“A White Man’s China” by George Jaeggi is now available for purchase

“A White Man’s China” by George Jaeggi narrates the author’s personal experience as a businessman entrepreneur who traveled to China based on what he had read and was told by consultants. Proudly published by Citi of Books, this is now available on Amazon, Barnes & Noble, and other major retail platforms.

George Jaeggi, born and educated in Switzerland, developed a passion for writing during his banking apprenticeship. While working part-time for the local newspaper, Solothurner Zeitung, he covered various local events, including movie reviews, musical performances, and political meetings. His first assignment was reviewing Clint Eastwood’s films, The Good, The Bad and The Ugly. One of his most memorable articles was an interview with renowned painter A.R. Thur, who had recently completed portraits of notable figures like J.F. Kennedy and Aga Khan.

After completing his apprenticeship, George wrote a novel titled “Why So Sad Mr. Odd?” and a play called “Too Blind to See,” but he has yet to publish them after immigrating to Canada. The pandemic inspired him to document his extensive business experiences in China, leading to his book “A White Man’s China,” which explores cultural differences between Chinese and Western perspectives.

At 19, George moved to Canada, initially facing language barriers while working various labor jobs. He eventually found an office position at Magna, where he became a divisional controller. In 2000, he founded Halten Management Services, a consulting company that helped manufacturing firms expand in Canada and China, conducting business across Europe, North America, and Asia throughout his career.

“A White Man’s China” is a compelling, immersive account of the author’s journey through China, offering not just a travelogue but a deep exploration of cultural exchange, personal growth, and business insights. The book blends vivid descriptions of China’s history, culture, and cities, with Jaeggi’s personal experiences and reflections on the impact of his travels. Through his journey, he emphasizes the importance of open-mindedness, adaptability, and respect in understanding and connecting with cultures different from one’s own.

Jaeggi shares his experiences in bustling cities like Shanghai and lesser-known towns, highlighting the historical significance and unique customs of the places he visits, such as the traditional plaza dances that have been practiced for centuries. His narrative is both informative and personal, capturing the essence of China while offering valuable lessons on business etiquette and cultural sensitivity, particularly in the context of Sino-American relations.

The book’s honest and passionate tone, combined with its attention to detail, allows readers to feel immersed in the author’s journey and learn from his insights. Jaeggi’s perspective challenges the reader to see beyond stereotypes and divisions, encouraging empathy and deeper understanding.

Overall, “A White Man’s China” offers a rich, multi-layered experience that engages with both the personal and cultural dimensions of travel, making it a captivating read for those interested in China and cultural exploration.