The world’s largest book fair, Frankfurter Buchmesse, once again opened its doors from October 15–19, 2025, in Frankfurt, Germany—welcoming dreamers, storytellers, and innovators from around the globe. Known as the beating heart of the publishing world, this grand event gathers more than 7,500 exhibitors from over 100 countries, along with an expected 280,000 attendees and 10,000 media professionals. It’s not just a fair—it’s a global celebration of literature, culture, and creativity.
This year’s fair promises to be extraordinary, with over 4,000 seminars and roundtable discussions spotlighting the future of books and storytelling. From bold new voices to legendary authors, the Frankfurt Book Fair 2025 continues to serve as the ultimate hub for discovering fresh perspectives and timeless tales.
This year’s Guest of Honour—Philippines—adds even more vibrance to the event, presenting its rich literary tradition and cultural heritage. With an array of thought-provoking works and captivating stories, the 2025 Frankfurter Buchmesse promises to be a celebration of imagination without borders.
https://www.messemasters.com/shows/frankfurt-book-fair/
As the fair celebrates another successful year of bringing together the brightest minds in publishing, Citi of Books proudly joins the festivities at the 77th Frankfurter Buchmesse, showcasing inspiring titles from its talented authors. Among the featured works in the Book Gallery is “Just Imagine” by Tony Seton — the book invites readers to imagine what happens when the boundaries between life, afterlife, mission, and identity blur.
Tony Seton is a multifaceted professional: a journalist, writer, publisher, public speaker, business/political consultant, and communications specialist. His journalistic résumé includes covering Watergate, U.S. elections, and producing interviews for Barbara Walters. He has reportedly conducted over 2,600 interviews, authored more than 2,300 essays, and through his publishing imprint, edited and published over 70 titles for himself and clients. Beyond writing, he is a private pilot and photographer. His diverse career gives this work a distinctive voice—both reflective and seasoned by real-world insight.
“Just Imagine” is a thought-provoking fantasy novel that blends metaphysical questions with light humour and existential wonder. According to the synopsis, the story begins when a seemingly ordinary character suddenly finds himself in a realm that feels both familiar and otherworldly— “It looks a lot like a scene from Heaven Can Wait… you’re not dead, are you?” — the novel teases.
The narrative opens when the protagonist is unexpectedly transported to a place that feels like neither fully Earth nor purely celestial. He meets a “charming ex-New Yorker now freelance copywriter” who becomes his guide, though neither fully understands the nature of the journey. As he tries to explain his situation—to the guide, then to the world—he grapples with a mission, a time factor, and the question of purpose.
What follows is a mixture of humorous misunderstandings, spiritual reflections, and tender moments of self-discovery. The novel shifts between light tone and deeper inquiry: Who are we when the normal rules of life no longer apply? What is the mission we’re put on—even when we don’t choose it? Ultimately, the story combines whimsical plot elements with a desire to explore meaning beyond the everyday.
“Just Imagine” is more than a novel—it’s an invitation to stray off the charted path. If you’re willing to ask what lies beyond the usual storyline of life, identity and purpose, then this book provides a curious and imaginative companion. It may not solve all the big questions—but it gives you a place to start asking them.
Purchase book through this link: https://a.co/d/bZ5Y6Fx