As the pages of history turn, we find ourselves reflecting on a remarkable milestone—the 30th Los Angeles Times Festival of Books, the largest book festival in the United States, held on April 26-27, 2025. Set against the stunning backdrop of the University of Southern California campus, this annual celebration of literature brought together thousands of book lovers, authors, and industry professionals for a weekend brimming with literary magic.
Attracting around 150,000 attendees from Southern California and beyond, the festival was a testament to the enduring appeal of literature and the community it fosters. Each event, each conversation, and each shared moment contributed to a rich tapestry of experiences that celebrated the diverse voices and stories that shape our world.
This year, Citi of Books was thrilled to be part of this vibrant gathering, where the love for literature was palpable in the air. Whether you were a lifelong bibliophile or a curious newcomer exploring the world of books, the festival provided a unique opportunity to connect with fellow enthusiasts and share our passion for the written word.
As we look back on this unforgettable weekend, we invite you to join us in reliving the highlights of Citi of Books’ gallery during the 30th Los Angeles Times Festival of Books—a true celebration of the literary arts! A book included in the gallery was “On Becoming a F*cking Man” by Michael Ulrich.
The author, Michael J. Ulrich, grew up in a Catholic home in Western Washington and has always believed in God’s presence through life’s highs and lows. After the tragic loss of his wife in 2019, Michael’s faith was tested, yet he found strength in God’s love and the healing power of inner peace. A husband, father, and man who has walked through pain, Michael felt called to share his journey to encourage other men to grow into the strong, kind-hearted people God created them to be.
“On Becoming a F*cking Man” by Michael Ulrich is a bold, honest, and practical guide for men searching for purpose, healing, and spiritual growth. While the title is provocative, the message is deeply heartfelt—men become who they’re meant to be by embracing faith, responsibility, forgiveness, and love. Michael writes for those who believe in God but may not be connected to organized religion. Through personal stories and spiritual insight, he helps men overcome fear, anger, and shame, inviting them to live with peace, compassion, and strength.
Ultimately, “On Becoming a F*cking Man” by Michael Ulrich is a call to become the man God has always seen in you, not through perfection, but through transformation. With faith, courage, and a willing heart, every man can step into the life God intended. Let this be the beginning of your journey toward becoming a whole, God-honoring man.
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