Common Mistakes New Authors Make in Publishing—and How to Avoid Them

At Citi of Books, we’ve worked with countless authors who come to us with passion, powerful stories, and fresh ideas. But as exciting as publishing can be, many first-time authors stumble into common pitfalls that can hold their book back from reaching its true potential. Here are a few mistakes to watch out for—and how to avoid them with the right publishing partner.

1. Rushing the Process
   New authors are often eager to see their book in print, but skipping crucial steps—like editing, proofreading, or cover design—can hurt your book’s credibility. A professional polish isn’t optional; it’s what makes your work shine. At Citi of Books, we guide authors through each stage with expert editors and designers who ensure your manuscript gets the attention it deserves.
2. Ignoring Marketing & Promotion
   Writing a book is only half the journey; getting it into readers’ hands is the other. Many new authors assume that publishing alone guarantees sales, but without a marketing plan, your book can easily get lost in the crowd. That’s why we provide tailored marketing strategies to help our authors stand out—because your book deserves to be seen, shared, and celebrated.
3. Choosing the Wrong Publishing Path
   The publishing world can be overwhelming—traditional, self-publishing, hybrid options—and many authors don’t fully understand which route fits their goals. Partnering with a trusted company like Citi of Books means you don’t have to figure it out alone. We take the time to understand your vision and match you with the best publishing approach for long-term success.
4. Underestimating the Power of Branding
   Your author identity is more than just your book—it’s your voice, your story, and the way readers connect with you. Neglecting author branding can make it harder to build an audience. At Citi of Books, we help authors develop a strong presence that grows alongside their writing career.

Publishing your first book should be exciting, not stressful. By avoiding these mistakes and working with a company that understands the publishing journey, you can focus on what matters most—sharing your story with the world.

Ready to publish with confidence? Let Citi of Books be your partner in turning your manuscript into a masterpiece.