CCBF Countdown: 3 Days Left Until the 2025 China Shanghai International Children’s Book Fair to Come!

The most awaited book fair is right on the corner!

Book fairs can be incredible opportunities whether you’re attending as a reader, author, or publisher. But to make the most out of them, a little preparation (and post-event follow-up) goes a long way.

In preparation of the upcoming 2025 China Shanghai International Children’s Book Fair, here are the things you should remember before, during, and after a book fair:

📚 Before the Book Fair: Prep Like a Pro

  1. Do your research.
    Check out the fair’s website or social media to see who’s attending, what events or panels are happening, and where your favorite publishers or authors will be.
  2. Set clear goals.
    Are you there to sell books, network, discover new titles, or just soak in inspiration? Knowing your purpose helps you plan your time wisely.
  3. Bring your essentials.
    If you’re an exhibitor: business cards, bookmarks, flyers, or catalogs.
    If you’re an attendee: a tote bag (or two!), notebook, pen, water, and comfy shoes.
  4. Schedule meetings early.
    Book fairs can get busy—if you want to talk to publishers, agents, or other authors, reach out in advance to secure a time slot.
  5. Promote your presence.
    If you’re an author or exhibitor, let people know you’ll be there! Post on social media, share your booth number, and invite followers to stop by.

🎉 During the Book Fair: Make the Most of It

  1. Engage with everyone.
    Smile, start conversations, and exchange cards—it’s all about building connections. Don’t be shy about introducing yourself or your work.
  2. Attend talks and workshops.
    Book fairs are filled with learning sessions, author readings, and panel discussions—great for networking and inspiration.
  3. Take notes and photos.
    Write down names, ideas, and contacts you want to follow up with later. Snap photos of booths or people you meet (with permission!) so you don’t forget.
  4. Stay organized.
    Keep business cards, flyers, and freebies in separate folders or envelopes so you can easily recall who’s who afterward.
  5. Enjoy the experience!
    Don’t just focus on business—wander around, discover new stories, and have fun soaking up the creative energy.

✨ After the Book Fair: Follow Up and Reflect

  1. Send thank-you notes or emails.
    Within a few days, reach out to the people you met—thank them for their time, and if relevant, remind them what you discussed.
  2. Sort your contacts.
    Create a contact list with notes (who they are, what they do, and how you might collaborate).
  3. Share your experience.
    Post photos or highlights on social media—it’s a great way to keep your network engaged and celebrate your participation.
  4. Evaluate your goals.
    Did you meet the people you wanted to? Learn something new? Think about what worked and what to improve next time.
  5. Keep the momentum going.
    Stay in touch with your new connections—those relationships can lead to exciting future projects or opportunities.

A book fair isn’t just an event—it’s an adventure full of stories, faces, and opportunities waiting to be discovered. So get ready, stay curious, and let your passion for books shine. If you’re planning to visit the fare, make sure to stop by at Citi of Books! The Shanghai Children’s Book Fair isn’t just an event—it’s an experience.

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