The London Book Fair 2026 is one of the publishing world’s most anticipated global gatherings, bringing together authors, publishers, agents, and book lovers from across the globe. Known for spotlighting fresh voices, emerging trends, and international storytelling, the fair is where books spark conversations, deals are born, and stories find new life beyond borders—making it a true celebration of the power and reach of the written word.
We’re beyond thrilled to share that this book is officially being showcased at the 2026 London Book Fair, one of the world’s most exciting meeting places for stories, ideas, and publishing dreams. From buzzing aisles to curious readers and industry tastemakers, this is where books step into the global spotlight—and this one is ready to shine.
Having “On Becoming a F*cking Man” by Michael J. Ulrich displayed by Citi of Books in London feels like a celebration of every page and dream poured into its creation. It’s more than a milestone; it’s a moment of joy, pride, and possibility.
Michael J. Ulrich — born June 13, 1949, in Western Washington — is a husband, father, and writer whose life experiences deeply inform his work. Though raised Catholic and still connected to his faith on a personal level, he deliberately separates traditional religious language from the spiritual principles he shares in this book.
Ulrich’s life journey has included periods of struggle, self-reflection, growth, and transformation. After confronting personal issues like addiction and loss — including the death of his second wife Cynthia in 2019 — he drew on spiritual principles, community support, and therapeutic insight to find healing and purpose.
Despite its provocative title, this work is neither vulgar nor superficial — it’s purposeful. It invites readers to confront who they are, what they value, and how they can live with forgiveness, compassion, strength, and inner peace. Rather than preaching doctrine or religious ritual, Ulrich’s approach focuses on spiritual grounding through lived experience, self-awareness, and connection to a “Higher Power” in a way that feels accessible to men from all walks of life.
“On Becoming a F*cking Man” by Michael J. Ulrich covers men’s concerns and provides a spiritual viewpoint on how to deal with them. It does not utilize the phrases “God,” “Jesus Christ,” or “Holy Spirit,” instead using “Higher Power.” There is no discussion of religious principles or beliefs, making its appearance at the 2026 London Book Fair even more impactful. Visitors to the fair were drawn to the bold, unapologetic title, curious about what this unconventional guide had to offer. The atmosphere around the booth buzzed with conversation as attendees flipped through pages filled with personal stories, practical advice, and candid reflections that spoke directly to men navigating life’s pressures without relying on traditional religious frameworks.
Readers found themselves immediately connected to Ulrich’s honesty. His personal journey through addiction, loss, and self-discovery resonated deeply, making the book feel more like a conversation with a wise friend than a rigid self-help manual. People lingered at the booth, sharing stories of their own struggles and victories, showing just how much the book’s message of vulnerability, courage, and emotional clarity had touched them. It was clear that the audience wasn’t just looking for guidance—they were seeking authenticity, and this book delivered.
The book also sparked lively discussions about redefining masculinity. Many visitors appreciated that Ulrich didn’t shy away from tackling cultural stereotypes head-on. Conversations flowed around topics like compassionate strength, forgiveness, and moral integrity, emphasizing that these qualities weren’t lofty ideals but actionable practices that could shape everyday life. Attendees noted that On Becoming a Fcking Man offered tools to confront fears, embrace vulnerability, and connect with a Higher Power without feeling boxed into dogma, making it a refreshing perspective for modern men.
By the end of the fair, the buzz around Ulrich’s book was undeniable. Visitors left with signed copies in hand, eager to explore the lessons within and apply them to their own lives. “On Becoming a F*cking Man” by Michael J. Ulrich didn’t just occupy shelf space at the London Book Fair—it created a space for honest conversation, emotional connection, and spiritual curiosity. It was more than a book display; it was a reminder that personal growth and inner peace are journeys open to anyone willing to look inward.
