The more you learn about your mind and how it works, the more impressed you will be about what it can do for you. The more you are open to what it can do for you, the more you will benefit from it.
“The Ultimate App: It’s Free, Comes Pre-Loaded, and It Runs Your Life” by Tony Seton is a book that invites us to step back, reflect deeper, and take ownership of our inner programming. Through meditative reflections on time, consciousness, love, nature, and freedom, the book invites readers to question conditioning and reconnect with their inner truth. Proudly published by Citi of Books, this book is now available on Amazon, Barnes & Noble, and other major retail platforms.
Tony Seton is a seasoned journalist, author, and publisher whose career reflects a remarkable range of accomplishments across media, politics, and storytelling. An Emmy Award–winning broadcast journalist for ABC Television News, he reported on some of the nation’s most pivotal moments, including Watergate, six national elections, and five space missions. He produced Barbara Walters’ news interviews as well as Dan Cordtz’s business and economics coverage, earning recognition for the depth and clarity of his reporting. Beyond broadcasting, Tony wrote and produced two award-winning PBS documentaries and conducted more than 2,600 interviews over the course of his career. His work as a writer is equally prolific, having penned over 2,300 essays and published more than 50 of his own books and screenplays.
Through his imprint, Seton Publishing, Tony has edited and produced over 60 books for clients, blending craftsmanship with a sharp editorial eye. His communications expertise extends into the political arena, where he has served as a consultant for high-profile figures including Nancy Pelosi, Tom Campbell, and
John Vasconcellos, as well as organizations such as the American Nurses Association. Tony has also taught journalism and writing, provided media training, and developed websites, sharing his knowledge with emerging professionals. Outside his media career, he is a private pilot and photographer, passions that reflect his lifelong curiosity and drive for exploration.
“The Ultimate App: It’s Free, Comes Pre-Loaded, and It Runs Your Life” is a provocative self-help/spiritual-growth work. The book tackles the idea that an unseen “app”—pre-installed in our consciousness—runs our daily lives unless we awaken to it. The title invites readers to consider that while we focus on phone apps, the bigger “app” may be our mind, habits, and programming—running automatically unless we take control.
Seton begins by posing a fundamental question: How does the human mind work? He suggests that many people assume the mind is just the brain or a part of the body—but his reflections show otherwise. Drawing on his own journalistic exploration and personal research, he claims to have discovered that one can ask one’s mind questions and receive answers, and further that one can change their thinking patterns and behavior to unlock a “happier and healthier life through higher consciousness.” In other words, the “ultimate app” is already inside us, governing how we live—unless we awaken to it and rewrite its programming.
Throughout the book, Seton explores themes of self-awareness, autopilot behaviour, habitual thinking, and the possibility of conscious transformation. He uses anecdotal journalism style, personal examples, and reflective prompts to invite readers to examine how their lives might be driven by defaults—not deliberate choices. The final aim: to help readers become users of their own “app,” not just passive runs.
This book stands out because it takes a mundane metaphor—apps on a phone—and uses it to entrust a deeper insight: our lives are often governed by unseen software in our mind. The framing is fresh, accessible, and timely, because nearly everyone uses apps—and because many wonder if they truly use their life or are used by it. Seton’s background in journalism enriches the work, lending clarity and probing depth rather than mere platitudes. For readers interested in self-improvement, spiritual growth, or mind-management, this is a compelling roadmap: not just to change behaviours, but to reprogram the operating system of the self.
Seton challenges us to go beyond installing external apps and instead to unlock the greatest app of all—the one within. If you’re curious about why you respond the way you do, why you repeat patterns, or how you might live more intentionally, this book could offer a meaningful shift. Consider it not just a read, but a reset of your internal software.
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