Bookstore Pitch Campaign & Consignment Program
From Page to Shelf: The Bookstore Pitch & Consignment Campaign
Our Bookstore Pitch Campaign and Consignment Program was created to support published authors in successfully showcasing their books to independent bookstores nationwide. Through focused outreach and strategic industry promotion, we strive to expand your book’s visibility and accessibility.
Independent bookstores have always supported diverse voices and distinctive storytelling. Many welcome collaborations with self-published authors and independent publishers through consignment agreements, offering a chance to showcase books in-store. Having your book featured on a bookstore shelf is a milestone many authors dream of achieving. However, while self-publishing thrives online, securing a spot in physical bookstores remains a challenge. Bookstores carefully evaluate factors like returnability, content quality, and sales potential before choosing to stock a book
Your book will be presented to 20-30 independent bookstores across the United States, with a primary focus on your local area or state, over 90 days. Throughout the campaign, you will receive two progress reports, culminating in a final report that identifies the bookstores that have agreed to test stock your book. This trial period typically lasts 2-3 weeks.
How does The Consignment Work?
- A limited quantity of books will be stocked for an initial period of three months.
- Books are sold on consignment, meaning payment is made only after a sale.
- The author receives 60% of the retail price for each book sold.
- If the books sell well, additional copies may be consigned.
- If sales are low, the consigner (author/publisher) will be notified to retrieve unsold copies.