“A White Man’s China” by George Jaeggi was displayed at the 2024 Frankfurter Buchmesse – Book Gallery

The world’s largest bookfair, Frankfurter Buchmesse, opened its doors last October 16-20, 2024, in Frankfurt, Germany. For worldwide business and trading, it is regarded as the most significant book fair on earth. More than 4,300 exhibitors and an expected 114,000 trade visitors from 131 countries, welcoming rights professionals from a total of 355 agencies and publishers make the Frankfurt Book Fair a place of endless discoveries. On the stages we experienced exciting international voices.

As the Frankfurter Buchmesse celebrates its anniversary for another year of serving the industry, Citi of Books did not miss the chance to join the 76th Frankfurt Book Fair (Frankfurter Buchmesse) in Frankfurt, Germany. This spectacular gathering honors fascinating works and their creators.

With a series of activities prepared, one of the most anticipated this year is the chosen country to be the guest of honor, which is Italy. The country will present not just its diverse, unique qualities as an attractive place to travel but also as a country with a rich literary tradition.

Citi of Books is excited to present books written by our distinguished authors. In our assigned booth, a range of books—from fiction to nonfiction—would be on exhibit. A book included in the gallery was “A White Man’s China” by George Jaeggi.

George Jaeggi was born and educated in Switzerland with a basic banking apprenticeship certificate (KV). After completing the compulsory basic training in the Swiss Army, he immigrated as a 19-year-old to Canada. Due to a lack of English knowledge, he worked for the first 4 years in many basic labor jobs, including 1 year at a logging camp on Vancouver Island, until he found his first office job at a division of Magna, where he eventually advanced to be a divisional controller.

In the year 2000, George opened his consulting company, Halten Management Services, and he helped manufacturing companies with their expansion plans and established various manufacturing facilities in Canada and different parts of China. He has conducted business in most parts of Europe, North America, Mexico, China, Korea, and Japan.

“A White Man’s China” goes beyond a travelogue. It’s a story of personal growth and career change for the author. By sharing vivid details about the places he visited, the people he met, and the things he did, the author offers a rich perspective on China’s intricate culture and long history. Through his experiences, the book emphasizes the value of being open-minded, flexible, and respectful when encountering different cultures. This approach helps bridge divides and create lasting connections.

In summary, adapting “A White Man’s China” into a TV series offers the chance to create a rich, multi-layered narrative that captures the essence of the book while providing the depth and breadth needed to explore the protagonist’s journey and the vibrant tapestry of China. With careful attention to visual storytelling, character development, cultural nuances, and the integration of business insights, the series has the potential to be both entertaining and enlightening.

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